2017 Holiday Planning: US Market [On-Demand…

2017 Holiday Planning: US Market [On-Demand Video]

Key dates and trends from 2016 to help you plan for Holiday 2017

Summer is fast approaching, and you know what that means? Holiday Planning. Being one of the biggest events of the year, retailers need to make sure they are prepared for the festive season.

How can brands plan their campaigns effectively for this season?

Watch the on-demand presentation featuring both Hitwise and Best Buy to learn about:

  • Hot product searches in 2017
  • Key learnings from last year’s shopping season
  • Hourly breakdown of Black Friday and Cyber Monday 2016
  • How to get a head start for 2017’s holiday season
  • Spotlight on key online audiences

Hourly trends: Hitwise retail 500

Using Hitwise data, we can look at hourly traffic trends. We did this for the top three days of the holiday season in 2016. Thanksgiving was one of the top days of the season, receiving 336 million visits, averaging about 14 million visits per hour. An analysis of the hourly visits reveals that the busiest time of the day for Thanksgiving were the late evening hours. Looking at Black Friday, we saw that the top retail sites were the busiest between 11am and noon. Viewing Cyber Monday, we observed a greater share of online shopping between 6am and 8am.

Hourly Visits to Retail Sites versus Daily Average

Hourly visits to retail sites versus daily average

Retailers to watch

There are some retailers beyond the top 15 to watch. The retailers in the chart below posted gains in visits between December 2016 and May 2017. Hayneedle is at the top of the list with around +140 % change in visits YOY.

% change in visits YOY

Top retailers based on change in YOY visits

Spotlight: Smart home

The smart home category is growing and becoming increasingly popular. If we look at searches for smart home products, we can see an increase of +261% over the last 3 years. There was a significant spike in December 2016, growing +240% compared to December 2015.

Smart Home Market
Searches for Smart Home Products

Searches for smart home products

Watch the video to learn about key holiday insights for 2017

Want to view the slides? Click Here