Retail Now: The Cycling Shorts Phenomenon

Retail Now: The Cycling Shorts Phenomenon

What did we learn?

Businesses that embrace rapid change 

Despite the changes, many retailers and brands continue to thrive in the current retail climate. The likes of Zara, Ted Baker, and Primark, continued to achieve impressive growth. 

Richard speaks about why this is the case. 

The cycling shorts phenomena 

Along with dungarees, mom jeans and cargo trousers, cycling shorts made an unexpected return as a hot and trending product in summer 2018. This phenomenon saw a re-emergence of the 1980s sportswear being adapted into new and trendy apparel.

Lisa Luu, Global Head of Insights at Hitwise, speaks about the key learnings and top winners from this re-emerging fashion staple. 

Click the link to watch Part 1 – Retail Now: Fashion Disruptors

About the partnership

Hitwise and Retail Economics are combining their expertise in economic modelling and retail forecasting with the vast data sets and online behavioural analytics at Hitwise. Through co-published industry reports and thought leadership content, this partnership will provide macro and micro-level, timely insights to the retail industry.

Read more about our guest blog by Richard Lim, CEO of Retail Economics here: The Constantly Connected Customer Journey

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