UK Market: 2019 Beauty Masterclass: Digital…

UK Market: 2019 Beauty Masterclass: Digital Disruptors [On Demand Video and Slides]

See how digital beauty disruptors and fast risers, like Revolution Beauty and Cult Beauty, have increased their online traffic and sales.  

How can you track searches on your competitors?

Revolution Beauty’s visits spiked in January 2019 compared to December 2018, thanks to searches for ’12 Days of Christmas’ set and ‘chocolate vaults’ still trending after the festive season.

Revolution Beauty
Searches Jan 2019 vs Dec 2018

rising beauty trends
Source: Hitwise, UK. Search terms going to 4 weeks to 26 Jan 2019 vs. 4 weeks to 29 Dec 2018.  

How can you benchmark brands within a retailer?

Brand level analysis helps retailers, like Feel Unique, understand their gaps against rising competitors, such as Cult Beauty. For example, Charlotte Tilbury and Benefit product page views dropped on Feel Unique, but these brands grew significantly on Cult Beauty, by over 50%.

Feel Unique vs. Cult Beauty
Brand Page Views April YOY

beauty brand benchmarking
Source: Hitwise, UK. Brand page views on Cult Beauty & Feel Unique, April 2019 YoY. 

Why do you need to watch out for Amazon Beauty?

Amazon might not be known for beauty, but this category is rising online. Even in non-peak months, Amazon Beauty purchases reached 1.2 million, increasing by 12% in April YOY, driven by nail care, skincare and fragrances. 

Amazon Beauty Category
Total Purchases April 2019

Source: Hitwise, UK. Amazon Retail Intelligence. April 2019. 

Watch our Masterclass video to learn more.  

Want to view the slides? Click Here

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