See how digital beauty disruptors and fast risers, like Revolution Beauty and Cult Beauty, have increased their online traffic and sales.
How can you track searches on your competitors?
Revolution Beauty’s visits spiked in January 2019 compared to December 2018, thanks to searches for ’12 Days of Christmas’ set and ‘chocolate vaults’ still trending after the festive season.
Searches Jan 2019 vs Dec 2018
How can you benchmark brands within a retailer?
Brand level analysis helps retailers, like Feel Unique, understand their gaps against rising competitors, such as Cult Beauty. For example, Charlotte Tilbury and Benefit product page views dropped on Feel Unique, but these brands grew significantly on Cult Beauty, by over 50%.
Feel Unique vs. Cult Beauty
Brand Page Views April YOY
Why do you need to watch out for Amazon Beauty?
Amazon might not be known for beauty, but this category is rising online. Even in non-peak months, Amazon Beauty purchases reached 1.2 million, increasing by 12% in April YOY, driven by nail care, skincare and fragrances.
Amazon Beauty Category
Total Purchases April 2019
Watch our Masterclass video to learn more.
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