Personalisation at Scale
Learn how to acquire and engage the right customers
Customers want personalisation: a brand's communication and messaging need to be inextricably linked to a customer's interest.
However, the reality is that very few businesses can do personalization at scale. They often run the risk of targeting too little or too much.
In Hitwise's latest report, we highlight several tactics to help brands reinvigorate their personalisation marketing efforts.
Acquisition at Scale
- How to understand the needs and motivations of your prospective customers (use cases: Jet2, Airbnb)
- How to use competitive and audience intelligence to convert more customers (use cases: Amazon & John Lewis)
Growing Lifetime Value
- How to identify upselling and partnership opportunities (use case: Natwest)
Download the Personalisation at Scale report, and turn customer insights into actionable data!