Back to School
Read as we dig down into the core segments of the Back to School shoppers.
Each family has a different plan when it comes to back to school preparations.
Some have their children’s school uniforms and supplies prepared before their summer holidays. Some have taken advantage of Amazon’s Prime Day sales. Other families leave the back to school shopping to the last minute just before school commencement.
In this report, we look at these different segments of shoppers: The Early Birds, the Prime Day and the Last Minute Shoppers.
We analyse who they are, what they are looking for, and which retailers successfully captured these segments over each period of time.