“The insight feeds into a wider strategic piece […] – Hitwise helps us to have a view of what the future may look like so we can start now!”
Sam MooreHead of Digital, Carlsberg
“Hitwise immediately turns complex data into actionable insight. It’s critical because, in e-commerce, time really is money. As we ramp up e-commerce, we ramp up reliance on Hitwise.”
Ash MadhavEcommerce Analytics Manager, New Look
“We use Hitwise for gap analysis work to bench mark and highlight opportunities and then work with our scientists, experts and developers to create content to fill those gaps. Hitwise is a valuable tool which has contributed to our success.”
Simon SwanHead of Digital Marketing, The Met Office
“Hitwise stands out because no one else shows us who our customers are, their behaviours and our competitive environment in such depth and breadth.”
Christiana KyriakidesHead of Acquisition, BuyAGift.com
“Simply Supplements uses Hitwise to gain insights into our online audience’s demographics as well as those of our competitors. We now know who the audience is that visits our site and are able to change our messaging accordingly.”
“Understanding our audience’s clickstream behaviour is key to our strategy. We like to track if our audience is price comparing with competitors while on our site, or if they spend a lot of time on specific websites where we might want to advertise.”
“Separating out mobile search rankings, audience behaviour and conversions has completely transformed our marketing and product strategy. Now we can more effectively optimise search campaigns and tailor user experience for mobile and desktop audiences.”
Digital Marketing ManagerNext
“[Hitwise] sits at the core of our competitive strategy as we benchmark daily and weekly market trends, run year on year comparisons, scale shared audiences and, of course, find new customers.”
Paul LewisSenior Marketing Director, Vouchercodes
“Hitwise helps us benchmark traffic against the wider market which is vital for our brand to remain competitive.”
Daniel TomlinsonDigital Analytics Manager, Mothercare
“Hitwise gives Simply Supplements the relevant data to make informed decisions.”
– Stephanie Mathers, Campaign Manager at Simply Supplements.
“It’s the scale and audience insight AudienceView brings that is exciting.”
– Mark Iremonger, Chief Executive Officer at iCrossing.
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