Christmas Planning 2018 (Recording)
Are you ready for Christmas 2018?
The first half of 2018 has been an eventful one for retail.
Big players have gotten bigger, from the acquisition of Wholefoods by Amazon, to the potential merger of Sainsbury’s and Asda. Beloved retailers, like Toys R Us and Maplin, have entered into administration. Turbulent weather conditions have further accelerated the shift from the high street to online.
On top of that, retailers are starting to put pen-to-paper and devising their peak period strategies. Q4 has become even more important to the industry - Cyber Week grew by 6% YoY to 1.4 billion retail visits; Christmas Week rose by 5% to 1.07 billion retail visits.
We detail digital marketing tactics and ecommerce strategies to plan for peak.
In this 40 minute webinar recording, we cover:
- Key learnings from 2017 Peak Amazon’s dominance, the last minute shopper surge and more…
- Key events from 2018 (and how it will impact 2018 Peak) The offline-to-online shift, GDPR and more…
- Tactics for Planning for Peak How to track and plan by category, How to make your content and channels customer-centric, and How to respond over peak.
Manager of Insights and Innovation
Strategic Account Director (Head of Retail)