The UK Fashion Report
Online Challenges & Tactics for Retailers and Brands in Fashion
2018 has started with tough retail conditions.
The industry has battled with rising rents on the high street, declining real wages for consumers, and turbulent weather conditions. The list of fashion retailers announcing store closures, or worse, going into administration continues to grow - from House of Fraser and Next to Jacques Vert.
Another key challenge (and opportunity) for fashion brands is the migration from offline to online, with the past year seeing accelerated growth in online activity and sales.
In this report we detail:
- Top fashion players and risers driving online growth
- Key challenges that fashion retailers and brands face
- Recommendations and tactics to overcome these challenges