Financial Life Stages
Marketing to College Students and Early Career Consumers
Modern life is no longer a linear progression – people are delaying getting married or buying a first home (or not at all in some cases). For financial institutions, traditional marketing practices need to be rethought.
Over a three-part series, Hitwise details how to do just that. We profile the audience and spotlight successful providers across key financial life stages. For the first part of our series, we take a deep dive into College Students and Early Career Consumers.
In this report, you will learn about:
Understanding Early Lifestage Consumers
Who they are, what financial services are they seeking, and how do they research providers.
Strategies for Reaching Early Lifestage Consumers
Real examples from brands like Capital One and Robo Advisors.