Competitive Strategies for Improving the Funnel
The trick is identifying where you lose people in the funnel. Why do people visit your website, then apply for a loan with a competitor? Who is starting an application with you, and leaving before finishing?
- • How to find new opportunity segments in your audience
- • Tactics for identifying where you lose loan applicants in the funnel
- • Keys to successful competitive conversion benchmarking
- • Examples from brands like SoFi and LendingClub