Clean Living Report 2017
Eat, move and wear: attitudes and behaviors of the health-conscious consumer.
Clean Living is a multi-billion dollar industry. This movement offers incredible opportunities for brands who serve the needs of the modern health-conscious consumer.
In this report, we use Hitwise data to analyze the effect this movement has had on consumer demand, attitudes and behaviors — and how they've shaped the apparel, food and the fitness industries.
Eat: What's the difference between food "fads" vs. "trends"?
Move: Why fitness challenges present valuable revenue opportunities.
Wear: How wearables and athleisure brands are revolutionizing retail.